The average American has maybe 3-4 hours of discretionary time per day. They choose to spend an hour of it on Facebook. The newsfeed algorithm could be optimi

The average American has maybe 3-4 hours of discretionary time per day. They choose to spend an hour of it on Facebook. The newsfeed algorithm could be optimized to do anything -- Facebook's own experiments show that they can make people happy or sad. They choose to maximize their own revenue. There is immense potential to improve the lives of their users, and they choose to sell an unimaginable amount of human potential for what amounts to 30 cents per hour.