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I agree, but the full effect of Gen Z won't be felt for 5 or 10 years. And they're definitely on Instagram, which still provides much more targeting ability to
by katzgrau 9y ago
I agree, but the full effect of Gen Z won't be felt for 5 or 10 years. And they're definitely on Instagram, which still provides much more targeting ability to an advertiser than every other social site in the world apart from LinkedIn. Twitter doesn't even register.
- exelius 9y agoLess Instagram and more snap for the younger kids. In general, I find each generation has its own preferred social platform — Facebook for generation X, Instagram for millennials, and Snap for whatever we’re calling whoever comes after. Each of these platforms seems to reflect the collective concerns of each generation.
- katzgrau 9y agoI think FB has scooped up the older half of millennials. FB was the hot thing as they were just getting to college, when it was still limited to college kids. We can't discount outside of US/Europe though — they're big over there too. As for Snap, they definitely have Gen Z or whatever it's called, but I don't think the data on Snap is as strong. And Instagram has a strong hold on them too. Most teenagers I know keep Snap/Insta, and if they had to pick between the two, it'd be Insta.
- Lionsion 9y ago> And they're definitely on Instagram, which still provides much more targeting ability to an advertiser than every other social site in the world apart from LinkedIn. Can you explain this? I've put far less info into my Instagram profile than I have any other social network. They definitely slurped up my FB profile, but they wouldn't have that advantage for someone who skipped it. I'm a very light user of Instagram, so I think I'm missing something.