That's kind of the curse of the consumer market. When it comes to that kind of appliance, consumers care about sticker price above all. It's a brutal race to th

That's kind of the curse of the consumer market. When it comes to that kind of appliance, consumers care about sticker price above all. It's a brutal race to the bottom. I worked at Meraki, and institutionally we were deathly scared of dealing with that market; we were perfectly happy to stay in the enterprise market, where buyers were actually willing to pay for quality.