Facebook's popularity is driven by that tic of just wanting to have a quick look to see what friends/family are up to, then getting stuck there because of addic

Facebook's popularity is driven by that tic of just wanting to have a quick look to see what friends/family are up to, then getting stuck there because of addiction/manipulative techniques. I can't see people feeling the same way about a site which is only about events, it's a different impulse... almost like tuning in to an adverts-only station. Nobody is on FB because of bands - although they're happy to find out what bands are up to when they happen to already be on the site (not knocking bands as a thing - the same applies to eg. my art page). Some might say "it doesn't matter, it doesn't have to be as popular as FB" but at that point then why not just have a website?