I think Google is doing this right. Yes they're not showing you everything they know and yes the UI could be a lot better but fundamentally I feel like I'm in c

I think Google is doing this right. Yes they're not showing you everything they know and yes the UI could be a lot better but fundamentally I feel like I'm in control here. I know Googles business model means selling me as a product to advertisers but they give me a lot of value in return with search and maps, and they're allowing me here to control on what basis advertisers can target me. The only thing missing is Google paying me something for this data - as I'm the "head of a family" and the main earner, I believe the ability to influence me is worth more than the value I'm getting back from Google. I choose whether my kids get Android phones or iPhones for example...