Logistics is often forgotten when core competencies are listed. I'm not sure about Nike, but generally in fashion/retail the key to success seems to be a combi

Logistics is often forgotten when core competencies are listed. I'm not sure about Nike, but generally in fashion/retail the key to success seems to be a combination of brand management and strict control of logistics chain. Obvious cases: H&M, Ikea. The author makes a good assumption. Nokia did something similar recently with Nokia Sports Tracker. It was one of the most popular Symbian apps ever but was killed because it was never a priority to them. "After two and a half years of operation, the Nokia Sports Tracker beta service was closed on June 30, 2010" http://sportstracker.nokia.com/nts http://sportstracker.nokia.com/nts