I've always attributed Facebook's success with older generations to the feeling you get when somebody you're talking to brings up a name you hadn't heard in num

I've always attributed Facebook's success with older generations to the feeling you get when somebody you're talking to brings up a name you hadn't heard in numerous years, and here's why. Let's first think about the demographic that has kept Facebook afloat; Baby Boomers and Generation X. When you think about most of these individuals, they graduated high school and college without much there to remind them of individuals they were acquainted with, minus maybe their yearbooks from high school. Sure, most probably wrote or emailed their close friends, but we're talking about those afterthought individuals that they came into contact with under specific circumstances that generated that "acquaintance" classification. Then, all of a sudden, appears Facebook, a platform that allows these individuals to link their name with their school. It's a database at their fingertips with all of their classmates with up-to-date pictures, life stories, and mutual friends to explore. Facebook is that one "person" I referenced earlier; the person that brings up that name you hadn't thought about for years, except now you can actually explore what they are up to, and Facebook continuously reminds people of those afterthought names. The question is, how long is this effect going to sustain Facebook's competitive advantage? Like people have mentioned, there was Whitepages, now there is Facebook, but what's next?