Pragmatic for the rich only. The disadvantaged party now has to foot the bill for changing names and thereby losing customers who may not again find them. Why s

Pragmatic for the rich only. The disadvantaged party now has to foot the bill for changing names and thereby losing customers who may not again find them. Why should a society give that sort of obsequious deference to the wealthy? What benefit to we gain? It's not as though shelloil.de or the German language equivalent would be so hard to find, or cost them any money or business at all, since no one goes to shell.de to buy oil directly -- it's pure vanity and cost some man his moral right. It's disgraceful. I would not want to live in a society where being rich gives you more rights, not just in practice, but in law, if that's in fact the case. Further, I scoff at this concept of pragmatism. Life is more than pragmatics, pragmatism can easily become a synonym for cruelty, as it has in the past, whether that's consumer safety, government funded medical, animal welfare, or any other situation that was previously dictated by economic pragmatism, to the detriment humanity.