3 ms·
the big difference being that the obama data was harvested via an app branded by obama campaign with the specific purpose being to help the obama campaign... vs
by rickycook 9y ago
the big difference being that the obama data was harvested via an app branded by obama campaign with the specific purpose being to help the obama campaign... vs a quiz app unrelated to politics where participants were paid small amounts to use, and thus pull data on their social network
the first is explicitly political; the second is actively hiding their intentions
*edit: also they used the data very differently. obama used it to push people’s hopes and dreams; trump used it to push people’s fears. overall, obamas campaign was FAR more positive than trumps
- zeth___ 9y agoA distinction without a difference. By their own words the Obama Campaign ingested the whole social graph because the single person they targeted could bring in the information of all their friends: Facebook 2012 election had the ability for people to opt in the Obama campaign like rocked this right we got people to opt in and the privacy policies at that time on Facebook were that if they opted in they could tell us who all their friends were [...] but we were actually able to ingest the entire social network social network of the US that's on Facebook which is most people most people where this gets complicated is that freaks Facebook out right so they shut off the feature well the Republicans never built an app to do that so the data is out there you can't take it back right so the Democrats have this information so when they look at a voter file and someone comes to them they can immediately be like oh here are all the other people that they know and here are people that they can help us persuade because they're really good friends with this person the Republicans do not have that information and will not get that information https://youtu.be/g0c-OSVQcAA?t=19m15s https://youtu.be/g0c-OSVQcAA?t=19m15s