If you hate the company, don't invest. If you're non-fussed but think it will return to it's glory days invest. If you love the company, invest. You aren't the

If you hate the company, don't invest. If you're non-fussed but think it will return to it's glory days invest. If you love the company, invest. You aren't the only one who doesn't like the company, it "can" be taken as a negative signal and suggest the company will continue to lose. How many people LOVE facebook? I don't think they really exist anymore. Apple has it's haters, but it also has it's fans. Google has more haters than fans. Of course, we're talking about more mature companies here, so the upside is not as great, the downside could have a real impact. Of course, you have to consider FB as more than FB. If you loved Occulus, I'd say maybe invest. Big fan of Whatsapp, maybe invest. There should be other opportunities to invest in things you do like that you would be proud to own.