Could this spark a small tech bubble burst? Will non-tech people be fed up with their data being abused by tech/ad companies? If this trend goes viral (ironic

Could this spark a small tech bubble burst? Will non-tech people be fed up with their data being abused by tech/ad companies? If this trend goes viral (ironic, eh?) it could mean less ad money. Advertising has had it really good compared to older days of TV and radio with targeted online communities and data about them. Maybe this just sparks less VC investment towards freemium products?