Now you're talking about how he made that money work for his company. Might as well throw in the whole "don't pay myself or my co-founder," "work odd consulting

Now you're talking about how he made that money work for his company. Might as well throw in the whole "don't pay myself or my co-founder," "work odd consulting jobs to get more cash," and "work out of my grandmother's old apartment," among various other tricks of the bootstrapper's trade.