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What GDPR is really going to kill is the third party data sharing - cookie syncing across ad networks that the end user has never heard of and has no reason to
by kristianc 9y ago
What GDPR is really going to kill is the third party data sharing - cookie syncing across ad networks that the end user has never heard of and has no reason to know about. They are going to have a nightmare getting user consent and a lot of those firms have already completely exited the EU market.
The timing of this blowing up is not great for Facebook GDPR wise, but the user has a 1:1 relationship with Facebook and getting consent in exchange for continued use of the site is probably not going to be a major issue for them.