If it's true that using "female-coded language" results in more applications from women, without reducing the number of men who apply, what's the harm? If it's

If it's true that using "female-coded language" results in more applications from women, without reducing the number of men who apply, what's the harm? If it's not true, then I would agree that this is probably a waste of time. There's at least one peer-reviewed study (Gaucher et al, 2011) which supports the idea that these words make jobs sound less appealing to women. Do you know of a study which challenges these findings?