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It's not generally a significant effect, unsubscribe rates tend to be well under 1%. Most people just ignore emails they don't want.
by vamin 9y ago
It's not generally a significant effect, unsubscribe rates tend to be well under 1%. Most people just ignore emails they don't want.
- SteveGerencser 9y agoThis. The unsub rates I see tend to be measured in tenths of a percent or less.
- paulie_a 9y agoI'd be curious in someone running an experiment that involved the unsubscribe link displayed as prominent as the marketing message.
- patio11 9y agoN = 1, but I used to put it in the second sentence of my emails. The unsubscribe rate was still measured in basis points, although I had an unusually high quality list relative to e.g. most e-commerce shops.
- thirdsun 9y agoDon't forget the people that abuse the "mark as spam"-button as unsubscribe link. I saw that beahvior with non-techy users - it's often easier to find than the unsubscribe link and has the same effect to them.