This article has so many lines you can pull up as ridiculous, I'm not sure where to start... Apple doesn't sell 'pricing', they sell very high quality software

This article has so many lines you can pull up as ridiculous, I'm not sure where to start... Apple doesn't sell 'pricing', they sell very high quality software and hardware. I've noticed the pricing has a psychological aspect to it, too - so what? Almost every business does that, surely every smart one. The line about aluminum being used to 'wrap up fish' - well, it's also used in the construction of aircraft and medical equipment, because it's strong and lightweight. I guess that didn't sound like some clever, somewhat negative insight, so he left that out of the article. I'm sure Apple hopes or plans for people to buy the more expensive iPad, but I find it really, really hard to believe the idea that they have created the smaller one purely as a psychological measure. Seriously. They charged more for the first iPhones probably because they knew some people would pay that much, and most likely wanted to make sure they got their investment back quickly. Also, production was likely to be more expensive on the first models, in lower quantities. This guy seems to ascribe EVERYTHING to his pet theories about price psychology. I really don't see how using an iPad to type a message and read a magazine is the 'same stuff we did 30 years ago', except in the most literal and narrow-minded sense.