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Do you track open rates that result in clicking unsubscribe? I open a lot of email just to click that link
by paulie_a 9y ago
Do you track open rates that result in clicking unsubscribe?
I open a lot of email just to click that link
- vamin 9y agoIt's not generally a significant effect, unsubscribe rates tend to be well under 1%. Most people just ignore emails they don't want.
- SteveGerencser 9y agoThis. The unsub rates I see tend to be measured in tenths of a percent or less.
- paulie_a 9y agoI'd be curious in someone running an experiment that involved the unsubscribe link displayed as prominent as the marketing message.
- patio11 9y agoN = 1, but I used to put it in the second sentence of my emails. The unsubscribe rate was still measured in basis points, although I had an unusually high quality list relative to e.g. most e-commerce shops.
- thirdsun 9y agoDon't forget the people that abuse the "mark as spam"-button as unsubscribe link. I saw that beahvior with non-techy users - it's often easier to find than the unsubscribe link and has the same effect to them.
- mlevental 9y agoi wish devs understood something: whatever pathological behavior you're participating in is just that: pathological. 99.99999999% of people just read emails and do nothing insidious/clever/nefarious. there are literally like 5 people like you and 100,000 people just reading the email and either clicking or not clicking, buying or not buying, etc.
- paulie_a 9y agoUnsubscribing from spam is now considered pathological?. Damn, marketing on the internet has really gone overboard
- mlevental 9y agoyou're being facetious so i'm going to quote the person running the email campaign that responds directly: >It's not generally a significant effect, unsubscribe rates tend to be well under 1%. Most people just ignore emails they don't want. under %1 is almost by definition "pathological"
- deveshkhanal 9y agoThank you for saying this. Agree 1000%