Correct. The customer has no control what so ever until the company runs out of money operating at a loss ( no customers ) that it has and is unable to find a w

Correct. The customer has no control what so ever until the company runs out of money operating at a loss ( no customers ) that it has and is unable to find a way to raise money from the existing shareholder or new shareholders. When that event happens, the company shareholder either change the company to get the customers or the company goes out of business and shareholders get wiped out.