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Gotcha. Yep, getting fancy with the end credits is something big budget films tend to do. Those have better visibility, but there's fewer of those now and more
by sigil 9y ago
Gotcha. Yep, getting fancy with the end credits is something big budget films tend to do. Those have better visibility, but there's fewer of those now and more of a long tail indie downmarket developing. A few bigger films have used Endcrawl (Expendables 3 and 10 Cloverfield Lane to name a few) but beyond the occasional prestige play, it doesn't make much sense for us to focus on that corner of the market. The area under the indie film segment of the curve is much bigger. 4000+ feature films submit to Sundance every year!
Pliny talks about the "chasing prestige" trap in our IH interview. This is how the film industry de facto operates, and we only managed to avoid the trap by approaching things like a software company would -- itself mostly an accident and byproduct of our backgrounds. Lots more opportunity for software to "eat film" imo.
Note: Endcrawl does let you carve out areas for a video inset where you can add things like blooper reels. Compositing those into the scroll is still something better done in your NLE timeline. Can't solve all the problems!