2 ms·

I think that example is generalized to the point of uselessness. A really good re-engagement email would hone in on the relationship between you and this compa

I think that example is generalized to the point of uselessness. A really good re-engagement email would hone in on the relationship between you and this company, and offer help in some way. Did you buy a consumable good? Well, maybe you're running out and would like to restock. Did you sign up for a SaaS trial and the trial's nearly over? Here's a step it looks like you had difficulty with, our support number, and maybe a trial extension, so you can really evaluate. But because the author is trying to write a super general-case email, it actually turns into something you don't want to see in your inbox.

lvoudour 9y ago
I don't mind getting offers every now and then, but every week or every month is just too much. I understand that companies are flooding their customers in the hopes they get that 1 hit every x e-mails (since sending an e-mail is virtually costless) but it's irritating and it's not worth (for me) the trouble of sieving through the endless stream of useless junk. If they want me to seriously consider their offer as an existing customer they could send me a personal discount and make me feel I'm worth something. But I rarely get discounts besides the generic ones that apply to everyone (which you can get just by visiting their website even if you've never purchased anything from them before). And the auto-generated "relaxed & casual" language just puts me off, it reeks of kitsch and disrespect. "generalized to the point of uselessness" is a very apt description