Great to read the story and interesting lesson about competing with giants.I'm a bit puzzled about one part of the post >>Then, in June 2009, Nike finally did

Great to read the story and interesting lesson about competing with giants.I'm a bit puzzled about one part of the post >>Then, in June 2009, Nike finally did show up, coming pre-installed on every iPhone & iPod Touch. Unfair advantage, right? afaik the Nike app was not pre-installed (by Apple or AT&T) on any iPhone. Am I mistaken on the facts or did I misinterpret the post ? [edit] Thanks Maxawaytoolong, this is interesting. I'm a little disappointed that Apple did the pre-installation. However, I'm assuming that the pre-installation didn't help Nike too much, because most people wouldn't have discovered the setting and Nike's ads would have equally effective without any pre-installation