To be fair, living in an European LCC hub I get deals on my inbox every few days and I end up buying plane tickets up to once/twice a month, so it's realistic,

To be fair, living in an European LCC hub I get deals on my inbox every few days and I end up buying plane tickets up to once/twice a month, so it's realistic, maybe not so much for legacy/long haul I also get many emails from legacy airlines for long haul deals and I end up getting one of them a year, I'd say it's a successful campaign, they don't expect a large amount of customers to jump on every deal, eventually one that's closer to your profile pops up