Email is a great way to scale touch. If you're asking whether you should invest in product or email, you should probably invest in product. Do you know who yo

Email is a great way to scale touch. If you're asking whether you should invest in product or email, you should probably invest in product. Do you know who your ideal customer is? Is the problem your product solves in their top 3 priorities for the year? Are you overwhelmed with order requests / lead inquiries / support requests? If no to any of the above, then I would just do manual outreach. Get a feel for the customers. Iterate the product. Find product-market fit. At some point you'll naturally wonder if you can scale the successful emails you're sending, and that's when email automation comes into play.