How is this going to be a problem if the owner/publisher takes care of the seeding (i.e. they run a seeding node instead of or in addition to serving the conten

How is this going to be a problem if the owner/publisher takes care of the seeding (i.e. they run a seeding node instead of or in addition to serving the content the traditional way)? IP laws have almost nothing to do with the way the content is delivered...