Their competitors may have free up front costs, but the purchase price isn't the only cost a business has when they adopt a product. For startups who are short

Their competitors may have free up front costs, but the purchase price isn't the only cost a business has when they adopt a product. For startups who are short on cash, these free up front solutions are good because thats what they lack, cash. For big enterprises they aren't going to go with something that costs them heaps in training, customization, has no support etc (not picking on anything in particular) just because there is no up front costs. Also, the Google apps version of Gmail isn't free if you have more than 50 staff.