Did their "sales" double? or their users/downloads? The author likes to conflate downloads of their free app and their paid app. I went back and looked at the

Did their "sales" double? or their users/downloads? The author likes to conflate downloads of their free app and their paid app. I went back and looked at the previous post - when their "numbers" doubled. Then they moved from 11 to 8 in the store, now they're at 13. Now that Nike has a directly competing product at 1/3 the price I want to see the follow up post with revenue numbers after Nike's app has been in the store for more then a day.