Seems like the gun protests are more a convenient excuse than anything else. > $950 million debtload... Cerberus Capital Management LP, the private equity firm

Seems like the gun protests are more a convenient excuse than anything else. > $950 million debtload... Cerberus Capital Management LP, the private equity firm that controls Remington, will lose ownership in the bankruptcy. This looks like another case of a leveraged buyout destroying a business. Edit follows: Cutting the quality is straight out of the leveraged buyout playbook. Buy the brand, cash out any public goodwill it has remaining, then sell off the company before the debt payments catch up. In this instance, they couldn't sell the company fast enough, partly because a Remington Bushmaster was used to murder children at Sandy Hook. If a private equity company buys your favorite brand, buy up some of the warehoused product as quickly as you can, then just forget about it. Otherwise, it's like watching someone slowly succumb to cancer. Sure, sometimes that isn't the play, and the company actually improves post-buyout, but if you're talking about a nationally recognized brand, the odds are that someone is going to burn the brand to fuel their personal money engine, and then dump the husk of the company on the side of a lonely country road.