> But I abhor being automatically signed up for emails just by nature of the fact that I made an online purchase. Three years ago (before I started an ecommerc

> But I abhor being automatically signed up for emails just by nature of the fact that I made an online purchase. Three years ago (before I started an ecommerce store with my girlfriend) I'd have vehemently agreed with you. It took a lot of convincing for me to even consider sending emails to our customers in the early days. But now I realise that, like with most things in life, aftersales emails aren't inherently bad - most companies just do them poorly. With generic marketing/promotional emails or shudder the dreaded weekly/monthly newsletter... I would now go as far as to say it's my duty to reach out to customers via email after purchase and ask them whether they are satisfied with the product and if they need any help. The way I see it, if someone has entrusted me with their money, it's my duty to make sure I fulfilled my end of the deal. In that email, I'll also give my customers a choice of different opt-in options. From "please keep me up to date with any interesting news", through "only email me if there's an amazing deal I really need to know about for {{PRODUCT_CATEGORY}}, to the extreme "I don't wish to receive any further communication via email". Very, very few people choose the latter - and they are almost exclusively customers who are buying a gift for someone else. EDIT: If you're downvoting to disagree, please explain why...