From a market perspective, a split might make FB stock even more attractive. While I'm sure FB can leverage IG data quite effectively by mixing it in with the F

From a market perspective, a split might make FB stock even more attractive. While I'm sure FB can leverage IG data quite effectively by mixing it in with the FB (product) data, I bet investors would salivate at the potential of investing in IG directly. Investing in FB now might result in pre-"IPO" prices for IG. It might be the case that the sum is greater than the parts, but I don't know if the market would respond to a split from a purely rational stance, at least initially.