I'm so with you on this. But we need to understand the regular end user, the average joe, doesn't even know what a spam filter is. His inbox fills in until he

I'm so with you on this. But we need to understand the regular end user, the average joe, doesn't even know what a spam filter is. His inbox fills in until he is too afraid to read mails from it, and just looks for emails with particular addresses once a month, then otherwise uses facebook. Very few click "unsubscribe". Or even notice the checkbox at registration for accepting to received the newsletter. They use computers very passively. Like an interactive TV with more channels. I've been workon on porn website and video streaming website long enough to learn how little tech saavy the it gets on the other side of the cable.