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Email marketing is a rabbit hole, I remember this one particular instance where using a discount to re-engage abandoned carts would trigger a purchase, marking
by orliesaurus 9y ago
Email marketing is a rabbit hole, I remember this one particular instance where using a discount to re-engage abandoned carts would trigger a purchase, marking the campaign as a success..only to find out the customers had learned that they could get away with it and abuse this system to get discounts every time. Now that's great, they re buying..but we were in practice losing money on every transaction. That's when we started building better software to block this from happening. Analyzing customer behavior, understanding if a promo was really needed, or if the customers were just waiting for the bait.
Email marketing is hard man, you could always do something more..and drag so many other resources into it!
- dazc 9y agoOnly times I ever use a discount code is for stuff I have every intention of buying anyway. The amount of profit some companies throw away because of some half-assed split-testing experiment is unbelievable.
- orliesaurus 9y agoSee - I put stuff in my basket - then keep shopping around, because I need this one thing - but I don't know if I am bothered to receive the item during the week rather than the weekend, or for a million other lazy-me reasons - also I convince myself I get a better deal somewhere else?.. that's why my e-commerce baskets look like abandoned - and then I get hit with discounts and reminders, sometimes you can profit by waiting a day instead of impulse buying things - unless you're running out of toilet-paper or food that is :)