Going for the expensive toy niche of the market was really brilliant. Technological teething problems and high cost don't matter there as long as it is fun to d

Going for the expensive toy niche of the market was really brilliant. Technological teething problems and high cost don't matter there as long as it is fun to drive. German car manufacturers used to advertise their hydrogen/ electric car experiments as 'green'; targeted at eco-conscious young people and young families. Neither of them had the money for those low-volume cars or could live with the constraints of low range and a sparse network of charging stations. So they concluded that there wasn't a market at all.