I think you already answered, in a way. When they called the same software by a different name, you stopped thinking that money was disallowed. You repeated tha

I think you already answered, in a way. When they called the same software by a different name, you stopped thinking that money was disallowed. You repeated that you (only?) think about what is good for business. So, yeah, OSI's rebranding worked. Same software, but focus on the business side.