> "I don't understand how using Facebook for political brainwashing is scarier than using it for brand awareness, product marketing etc. It's the same." Settin

> "I don't understand how using Facebook for political brainwashing is scarier than using it for brand awareness, product marketing etc. It's the same." Setting aside the partisanship for a moment (because I think it's something people should be concerned about regardless of their politics), I think influencing the electorate or the government (or sowing distrust amongst different segments of society) is more likely going to have an effect on my life than influencing which brand of cola sells more unit sales (to use your example). So, yeah, I think it's potentially scarier to use it for "political brainwashing" (again, your words).