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From the business side of things: remember to sell benefits, not features.
by warwick 16y ago
From the business side of things: remember to sell benefits, not features.
- bobf 16y agoI recently finished reading "Switch: How to Change Things When Change is Hard". One of the key points is that emotional motivation is crucial to successfully effectuate lasting changes. Maybe it would be more appropriate to say "remember to sell emotional benefits, not features"?