4 ms·
Their business model does not rely on third parties accessing private user information.
by heurist 9y ago
Their business model does not rely on third parties accessing private user information.
- renaudg 9y agoAgreed, it's quite the opposite in fact : their business model relies on jealously guarding private user information to remain the only entity in the world who can sell highly-targeted ads
- fatbird 9y agoHow do you sell highly targeted ads without revealing your data? How did the Obama campaign download the entire U.S. social graph in 2012, and brag about doing so, with Facebook’s approval? How did Cambridge Analytica do a comparable thing in 2016? Facebook doesn’t sound that jealous to me.
- heurist 9y agoThey abstract most of it away. Marketers can set specific targeting criteria and can get a high level estimate of how an ad will perform. Beyond that it's tracking impressions, clicks, split testing, etc. The app API was different until 2013(?). App developers only needed a single user's permission to access all of that user's friends' information. Both Obama and Cambridge Analytica came out of that period. Now, users can only authorize the release of their own information.