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If advertising were about "helping consumers make informed purchasing decisions" there would never be an attractive model, a wild animal, singing, dancing or an
by legostormtroopr 9y ago
If advertising were about "helping consumers make informed purchasing decisions" there would never be an attractive model, a wild animal, singing, dancing or any other trope in an ad ever again.
They would be a list of superior features of, and only of, the product read in clear, plain terms.
- KMag 9y agoI never said that was their intent, just that it's an important function (often despite the intent of the advertiser). I did a few searches for embedded development boards, and now I got lots of ads for alternative boards. I don't pretend that this information is in my face altruistically or entirely truthfully, but it does give me some useful information, probably paid out of the pockets of some people who take the advertisements at face value. It's not the most efficient mechanism I could imagine for disseminating truthful information, but if you're not naive, it's a useful channel.
- dTal 9y ago>They would be a list of superior features of, and only of, the product read in clear, plain terms. And also the inferior features. And those of its competitors. It's amazingly deluded to even consider that advertising is about informing consumers. It's clearly about disinforming them - clouding their judgement in order to make them buy something they otherwise wouldn't have.