My impression was most people found him much more charismatic than Clinton. Charisma plays a huge role in elections: From Influence: Science and Practice >a st

My impression was most people found him much more charismatic than Clinton. Charisma plays a huge role in elections: From Influence: Science and Practice >a study of the 1974 Canadian federal elections found that attractive candidates received more than two and a half times as many votes as unattractive candidates (Efran & Patterson, 1976). Despite such evidence of favoritism toward handsome politicians, follow-up research demonstrated that voters did not realize their bias. In fact, 73 percent of Canadian voters surveyed denied in the strongest possible terms that their votes had been influenced by physical appearance; only 14 percent even allowed for the possibility of such influence (Efran & Patterson, 1976). Voters can deny the impact of attractiveness on electability all they want, but evidence has continued to confirm its troubling presence (Budesheim & DePaola, 1994). Yay representative democracy.