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Those inevitable comments about advertising not working come up every time for a reason. Advertising is a classic example of the prisoner's dilemma. All that m

Those inevitable comments about advertising not working come up every time for a reason. Advertising is a classic example of the prisoner's dilemma. All that money being spent is an arms race, not an indicator of the power of advertising. The idea that money controls how people think is appealing when you remove all agency from the population and just assume they're naive sheep but that's a self-serving perspective. https://en.wikipedia.org/wiki/Prisoner%27s_dilemma#In_economics https://en.wikipedia.org/wiki/Prisoner%27s_dilemma#In_econom... Seeing as how you work in marketing and advertising I'm not sure anyone should take you at your word. “It is difficult to get a man to understand something, when his salary depends on his not understanding it.”

manigandham 9y ago
As your other comment showed, "status" and "status-quo" are just as important. A brand will spend money to signal that they have the success to be able to spend that money, something that has had close to a century of study. You can also see this in how Silicon Valley companies "signal" through fundraising, which is just another form of advertising. You have an interesting perspective but I assure you that it is not new. Please don't take my word for it, instead here's a good article since you're referring to economics: https://en.wikipedia.org/wiki/Signalling_(economics) https://en.wikipedia.org/wiki/Signalling_(economics)