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Say what you will about the strategy, that they felt the need to shout mea culpa so publicly is telling. I doubt they're anywhere near crisis territory yet, but
by sjwright 9y ago
Say what you will about the strategy, that they felt the need to shout mea culpa so publicly is telling. I doubt they're anywhere near crisis territory yet, but a scandal like this will have a corrosive effect on numerous business vectors.
My hypothesis—pure speculation based on nothing—is that Facebook has seen a sudden dip or collapse in advertising revenue. Think about it, would you risk associating your brand with Facebook micro-targeting right now?
- ColinFCodeChef 9y agoThis seems a pretty accurate guess. Many of the major advertisers (Proctor & Gamble, Johnson & Johnson, Unilever) have already pulled back on spending with the platform as an ineffective use of advertising budget [0]. [0] https://www.wsj.com/articles/p-g-cuts-more-than-100-million-in-largely-ineffective-digital-ads-1501191104 https://www.wsj.com/articles/p-g-cuts-more-than-100-million-...