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Design Optimization: Front Page Changes +45% conversion rates.

30 points by cartab 16y ago

234523421 16y ago
+1
JangoSteve 16y ago
Definitely impressive results, but would have been much more useful with a breakdown of the impact each change had. Without that, it's hard to determine which changes are actually responsible for which improvements (traffic to signup page vs signup conversions). Either way, congrats on the improved success.
melvinram 16y ago
One thing that left me wondering was the last paragraph: The total visits to our website rose 48% in a 30 day period. The most visited page (after the front-page) was the Sign Up page, and 2nd was our Features Page. Our sales improved by up to a 45%, and we have had the biggest growth Webbynode has seen in 2 years. If visits increased 48% and sales increased 45%, it doesn't seem like there was a big jump in conversion rate. Maybe they meant that the sales conversion rate increased 45%, which would be impressive.
- vaksel 16y ago
  yeah agreed...changing the homepage alone doesn't increase your traffic...so that's an unrelated event. If they got 45% jump from 48% more traffic...then it's really nothing to write about
- cartab 16y ago
  Fixed up that last phrase. I meant our sales conversion rates conversion rates. Hopefully my article helps you guys out.
  - melvinram 16y ago
    Ah, it was sales conversion rate. Pretty awesome improvement. Thanks for sharing. I've already started a test to see if menu/no-menu makes a difference on my home page.
bryanh 16y ago
I've always thought that you should make the plans & pricing page provide more information than simply your plans & pricing. The most obvious one is to clarify or explain features. That way, you can legitimately funnel more people to the plans & pricing page and gently move them one step closer to a conversion.
petercooper 16y ago
Has anyone else here had luck with particular colors for buttons? It's interesting that red won out here.
- melvinram 16y ago
  I tested green, orange and red on http://www.webdesigncompany.net http://www.webdesigncompany.net and green won for us but even more important than the color was the call to action text in the button.
olegkikin 16y ago
Now do some A/B testing, and improve it even more.

30 points by cartab 16y ago

Definitely impressive results, but would have been much more useful with a breakdown of the impact each change had. Without that, it's hard to determine which changes are actually responsible for which improvements (traffic to signup page vs signup conversions). Either way, congrats on the improved success.

melvinram 16y ago

One thing that left me wondering was the last paragraph: The total visits to our website rose 48% in a 30 day period. The most visited page (after the front-page) was the Sign Up page, and 2nd was our Features Page. Our sales improved by up to a 45%, and we have had the biggest growth Webbynode has seen in 2 years. If visits increased 48% and sales increased 45%, it doesn't seem like there was a big jump in conversion rate. Maybe they meant that the sales conversion rate increased 45%, which would be impressive.

vaksel 16y ago
yeah agreed...changing the homepage alone doesn't increase your traffic...so that's an unrelated event. If they got 45% jump from 48% more traffic...then it's really nothing to write about
cartab 16y ago
Fixed up that last phrase. I meant our sales conversion rates conversion rates. Hopefully my article helps you guys out.
- melvinram 16y ago
  Ah, it was sales conversion rate. Pretty awesome improvement. Thanks for sharing. I've already started a test to see if menu/no-menu makes a difference on my home page.

bryanh 16y ago

I've always thought that you should make the plans & pricing page provide more information than simply your plans & pricing. The most obvious one is to clarify or explain features. That way, you can legitimately funnel more people to the plans & pricing page and gently move them one step closer to a conversion.

petercooper 16y ago

Has anyone else here had luck with particular colors for buttons? It's interesting that red won out here.

melvinram 16y ago
I tested green, orange and red on http://www.webdesigncompany.net http://www.webdesigncompany.net and green won for us but even more important than the color was the call to action text in the button.

olegkikin 16y ago

Now do some A/B testing, and improve it even more.