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> yes advertising works, yes it works on you no matter how much you think otherwise And even if you think it doesn’t, it works on enough other people to make i
by BrentOzar 9y ago
> yes advertising works, yes it works on you no matter how much you think otherwise
And even if you think it doesn’t, it works on enough other people to make it a worthwhile spend if you want to win an election or get regulation passed.
- bloak 9y agoI'm sure some advertising "works" on some people, but I've met some of the people who buy the advertising on behalf of big companies that produce consumer goods, the people who decide which advertisers get the big contracts and which campaigns get approved, and those people were not exactly of a scientific bent. I think it would be very easy to con them, and probably they get conned a lot of the time. Also, I can think of a couple of cases in which I was planning to buy a product, but changed my mind because of an advertisement for the product. In one case the advertisement made me consider a particular aspect of the product, which lead to me reevaluating and choosing an alternative product. In the other case the product was an alcoholic beverage, which I liked the taste of, but the advertisement made me embarrassed to be in any way associated with the product. In a way that proves that advertising works, but I would guess it's a lot easier to influence people against something rather than for it, even accidentally. And this is perhaps very relevant to political advertising, which often is "against" something.
- BrentOzar 9y ago> I think it would be very easy to con them, and probably they get conned a lot of the time. “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker Advertisers are used to this.
- bloak 9y agoI would guess that if John Wanamaker wasted only half of his advertising budget then he was doing better than most.