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That's a surprisingly in depth newspaper article! Rather than another article about how chocolate is a "superfood", or debunking the "myth" of chocolate, this
by nkurz 9y ago
That's a surprisingly in depth newspaper article! Rather than another article about how chocolate is a "superfood", or debunking the "myth" of chocolate, this is a look at how our perceptions of chocolate are affected by industry driven science. The closing paragraphs give a flavor of the piece, telling of an social experiment that I'm surprised I hadn't heard about (or at least don't remember):
The role of the media in helping chocolate makers exploit our failure to grasp the complexities of nutrition science was laid bare in a 2015 exposé. German television journalists set up a three-week “study” in which they asked one group of volunteers to follow a low-carb diet, another to do the same but add a daily chocolate bar, a third to make no change to their diet. Both low-carb groups lost an average of 5lb, but the chocolate group lost weight faster. By measuring 18 different things in a small number of people, the spoofers made it likely they would find “statistically significant” but fake benefits of eating chocolate.
The “peer-reviewed” International Archives of Internal Medicine agreed to publish a hastily written paper within 24 hours of receiving it – for a fee of €600. John Bohannon, a Harvard University biologist and science journalist in on the hoax, put together a press release. Within days stories had been published in more than 20 countries. The Mail Online, Daily Express, Daily Star and Bild were among those that fell for it.
More about how that paper came to be here: https://www.cjr.org/analysis/the_history_behind_the_chocolate_hoax.php https://www.cjr.org/analysis/the_history_behind_the_chocolat...
- gkya 9y agoGuardian is a lovely newspaper. I particularly like the Long Reads, almost always interesting. They have a mailing list for that, and also a weekly news one, both just full of nice, useful content.
- Stratoscope 9y agoThe Guardian also made one of the greatest television commercials of all time. If you've seen it, you know the one I'm referring to. If you haven't, watch it two or three times: https://www.youtube.com/watch?v=E3h-T3KQNxU https://www.youtube.com/watch?v=E3h-T3KQNxU If anyone here remembers the Software Entrepreneur's Forum that met regularly in the Palo Alto area in the '80s and '90s, Will Hearst gave a talk at one of their meetings and played this commercial as an example of creative marketing. High praise from another newspaperman, and well earned. Tangentially, Will is also a mathematician and programmer. I don't know how much code he writes these days, but back then he was known to be quite an AWK enthusiast.
- gkya 9y agoWow, thanks a lot!
- AndrewOMartin 9y agoI hope this would be the advert where a newspaper repeatedly unfolded to cover an entire city, backed by some funky brass. The linked ad is much more worthy, but I've always wanted to see the other one again.
- jnsaff2 9y agoThe long reads are published as podcasts as well often read by authors. https://www.theguardian.com/news/series/the-audio-long-read https://www.theguardian.com/news/series/the-audio-long-read