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I think your last point is a key point in this. Such a protocol wouldn’t just need to match what’s already available by centralized services. Like Email or HTTP

I think your last point is a key point in this. Such a protocol wouldn’t just need to match what’s already available by centralized services. Like Email or HTTP before it, it’d need to be innovative in and of itself. If Snapchat were an open Facebook implementation, it would not have taken off.

packet_nerd 9y ago
It likely would need some compelling user-focused feature/gimmick + rock solid UI in order to get a foothold in the market. However, the real innovation would be in managing the cryptographic keys in a way that is both secure (within parameters) and dead simple for end users. This is the part where someone starts shouting "blockchain!" Not sure if that's the solution, but with enough smart minds thinking about it I'm sure a there's a way.
- loceng 9y ago
  You need to build trust with early adopters which is through clear explanation . You need good branding too, as part of tapping into user behaviour psychology - things need to be easy and flow well, needs to be immediately understandable and intuitive to some degree, without being so shallow as to being hype or potential propaganda. Blockchain may be the answer or part of the answer, I personally hope incentivized blockchains won't be successful for their unnecessary downside/unreasonable value extraction/subtle reallocation.