> just take another domain name So an already small company should change their domain, and potentially lose customers as a result, just because a larger compa

> just take another domain name So an already small company should change their domain, and potentially lose customers as a result, just because a larger company wants to use it? > beat them to the punch in the early domain-name grab That is to say he owns the domain. A third-party have a better use for it doesn't define ownership. > He could have just as easily taken uzinissan.com It was initially registered due to company names that contained "Nissan" -- registering using a full personal name doesn't make much sense in that case.