Isn't this just switching costs? The author assumes that a change in a process never amortize. However, some changes cost time and money yes, but they amortize

Isn't this just switching costs? The author assumes that a change in a process never amortize. However, some changes cost time and money yes, but they amortize after a few months ans are worth it. Yes, some changes might lead to worse processes than others, but most changes aren't. It all comes down to a good CEO, if you make too many changes that make it worse, the business becomes bankrupt after a few years. If your changes amortize, even only slightly, your business stays afloat or improves.