Citizensgbr.org: Email 50% Facebook 35% Google 15% Our email setup is a passwordless/magic-link implementation built on top of Firebase's email login, similar

Citizensgbr.org: Email 50% Facebook 35% Google 15% Our email setup is a passwordless/magic-link implementation built on top of Firebase's email login, similar to Medium and others. We get a significant amount of grief about it, mainly due to emails being delayed or ending up in spam/routed folders. But also due to the links sometimes opening in a different browser to the one currently in use. There is no plan to allow users to set their own password. We generally suggest using social login when there is a problem with email but we have a lot of push back. In our experience people using email do not trust social login, based on what they think we are getting access to, and what we might do with the data. [To be clear we collect the absolute minimum data required for social login, (email address, name, Id, avatar url) and use it only to create the account/authenticate the user] We are considering trialling mobile phone auth in the not so distant future.