Yet the argument could be made that without Facebook, the duopoly on online advertising could become a monopoly by Google. They'd definitely hop in and try at

Yet the argument could be made that without Facebook, the duopoly on online advertising could become a monopoly by Google. They'd definitely hop in and try at a social network again too. They have your voice, your live location, your email, your texts, your photos including a model of your face, your search history, your youtube viewing preferences, and they wouldn't miss the chance to hop in for your social graph and "likes" too.