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Then why are companies like P&G cutting digital ad spend significantly? And why is this actually having a positive impact on their bottom line?

• elorant 9y ago
  Because advertising for big companies is all about brand awareness and has little to do with sales per se. You can't follow a P&G add and end-up in a page where you can buy the damn product, 9 out of 10 times you'll end-up in an info page. It's the little guys that get the most out of digital advertising, especially e-commerce sites where they can link ads to products.
  • osrec 9y ago
    I would have agreed with you 5 years ago, but currently, I don't see the same in my business, nor in the businesses of my close friends or relatives. It could of course just be that we're in a niche where ads don't work too well!