I don't see anything wrong in it. I don't have strong qualms on protecting every part of my online or offline presence. In fact I like that I get targeted with

I don't see anything wrong in it. I don't have strong qualms on protecting every part of my online or offline presence. In fact I like that I get targeted with better ads which might be more relevant to me. And Google also benefits by making higher ad revenue (based on my data) which they reinvest in the product to make it better. I don't see a problem here at all.